$1,500
Paid pilot
90 days, 15 homes, founder-led setup
Paid pilot for real estate teams
Give every buyer a guided first year in their new home.
UrbanNook turns closing details and inspection findings into a sponsor-branded home plan buyers actually need after move-in.
5
Inspection imports
Turn real findings into personalized plans
30 days
Activation proof
Engagement report before expansion ask
Realtors already spend on closing gifts
UrbanNook replaces one-off baskets with a branded service that keeps helping after the keys are handed over.
The referral window is long
First-year reminders give the sponsor useful, non-awkward touchpoints while the relationship is still warm.
Inspection reports create urgency
The product starts from the buyer's actual home, so the value feels immediate instead of generic.
Vancouver teams need retention now
A slower, crowded market makes past-client referrals more valuable than broad software adoption claims.
Pilot package
A small paid test with a real expansion path.
The first buyer cohort should prove activation, referral quality, and sponsor willingness to pay before we build heavy software.
15 sponsor-branded buyer plans
5 inspection report imports
Magic-link buyer access
Sponsor profile and contact card
30-day activation report
Expansion recommendation for the team
Pilot workflow
Step 1
Book the cohort
A team picks recent or upcoming buyers and gifts a First 365 plan instead of another forgettable close gift.
Step 2
Build each home plan
Closing date, home type, season, and inspection findings become the buyer's first-year operating system.
Step 3
Keep the sponsor useful
The realtor stays visible through helpful reminders, a support card, and optional check-ins tied to home milestones.
Step 4
Prove the expansion
The pilot ends with activation, buyer comments, and a clear monthly plan for the whole team or brokerage.
First inspection signals
Priority
14 days
North gutter overflow risk
Clear gutters, confirm downspout extension, re-check after the next rainfall.
Quote
30 days
Aging furnace needs baseline service
Book an HVAC tune-up and upload the receipt to your home binder.
Watch
60 days
Rear deck ledger gaps
Seal exposed gaps and inspect again after the first wet month.
Launch risks we have to beat
Keep the scope ruthless until buyers and sponsors prove it.
Weak usage
Lead with inspection-to-plan imports and the first 30 days, not a generic chores calendar.
Slow B2B sales
Sell paid pilots to productive teams first; avoid long brokerage procurement until there is proof.
Compliance drag
Keep v1 as a closing gift and client-care tool. No settlement-service referral monetization.
Manual service load
Use founder-led imports early, then automate only the pieces that repeatedly block delivery.